Code of Ethics

I talk from experience, and coach with passion. But for security and confidence all around, I adhere to a very strict set of ethical 'rules'

Code of Ethics

All staff, tutors, students, graduates, associates and members of bjacoaching agree to the following as individuals:
  • I will always conduct my self to the highest levels of ethics, integrity, accountability and responsibility.
  • I will treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
  • I will respect the commercial confidentiality of BJA Coaching by not divulging business information to any third parties.
  • I will maintain the good reputation of the coaching profession in general and of Bjacoaching in particular.
  • I will comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, and professional colleagues.
  • I will make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
  • I will represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
  • I will clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
  • I will obtain written permission from any client or potential client before releasing their names as referees.
  • I will respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
  • I will recommend different coaches or resources when these will be more appropriate to the client's needs.
  • I will avoid all conflicts of interest and give notice of such potential conflicts to the client, and advise the client on the risk of conflict if a relationship moves beyond a coach/client situation (For example a personal or business relationship).
  • I will refrain from offering professional information or advice that I know to be confidential, misleading or where the accuracy is beyond your competence to assess.
  • I will endeavour to enhance public understanding and acceptance of professional coaching.
  • I will share skills and experience with fellow members and associates of Bjacoaching to further increase the body of knowledge, skills and competencies of such parties.
  • I will avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.

I don't know if you would like to give me a call and book your sessions right now? I can tell you that people that do book appointments with us get rapid results fast!

Feel free to contact me to find out more about how a Personal Coach / Life Coach could turn your life around! Its ok if you want to contact now for an initial, free and without obligation consultation on.


0800 999 7750  or  info@bjacoaching.co.uk

I will respond as soon I can in person on a one 2 one basis

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